Real vs Artificial: Choosing the Right Materials for Your Installation
Every space is different. When we design a bespoke installation, one of the first questions we consider is whether real or artificial elements will work best. The answer is never the same because each project has its own restrictions, atmosphere and purpose. That is why we offer both real and artificial installations, tailored to suit the space and the client.
Working with Real Materials
Real trees and flowers bring movement, scent and freshness that is impossible to replicate. They are perfect for seasonal installations where natural growth and seasonality are part of the story, or where a short-term impact is required. Real materials often suit weddings, private events and brand activations where the installation only needs to last a few days but creates an unforgettable impression.
The Benefits of Artificial
Artificial installations open up a different set of possibilities. They allow for bold scale, longevity and complete consistency across seasons. Our artificial trees and floral installations are fire-retardant, UV-protected and more resilient in spaces where light, temperature or maintenance might limit what real materials can achieve. For permanent installations in retail, hospitality or private homes, artificial often becomes the most practical and impactful choice.
Blending the Two
In many cases, the strongest results come from a blend of real and artificial. A permanent artificial structure can be enhanced with real flowers for a seasonal update, or a real installation can be supported by artificial elements to provide scale and stability. This flexibility ensures every design feels bespoke and works in harmony with its environment.
Designed for Each Space
The decision always comes back to context. Lighting, access, longevity, maintenance and the story of the project all shape the materials we recommend. By understanding both real and artificial approaches, we design statement installations that not only look distinctive but also perform beautifully in their setting.
Every project begins with a conversation. If you are considering a bespoke installation, whether real, artificial or a mix of the two, we would love to hear from you.