Marc Jacobs Daisy Wild Eau So Intense Pop-up.

This project transformed Covent Garden into a wild daisy-filled meadow, alive with real flowers and immersive planting.

For the florals, we created a vibrant photo backdrop using hundreds of gerberas and chrysanthemums in the brand’s hero colours, designed as the perfect setting for guest moments and selfies alike. The meadow installation scaled the perimeter of the pop-up and created an immersive feel, bursting with daisies, ammi, pops of yellow, and textured grasses to bring height, movement, and dimension to the space.

Inside the larger-than-life fragrance bottle, we layered florals to enhance the multi-sensory experience for guests, ensuring the world of Daisy felt playful, bold, and unforgettable.