Marc Jacobs · Fragrances
Daisy Wild
Eau So Intense.
A wild, daisy-filled meadow in the heart of London. Real florals, daisies and woodland planting framed an oversized fragrance bottle, while sculptural daisies in the hero palette formed the photo moment.
The brief
A floral escape
at the heart of London.
This project transformed Covent Garden into a wild daisy-filled meadow, alive with real flowers and immersive planting.
For the florals, we created a vibrant photo backdrop using hundreds of gerberas and chrysanthemums in the brand's hero colours, designed as the perfect setting for guest moments and selfies alike. The meadow installation scaled the perimeter of the pop-up and created an immersive feel, bursting with daisies, ammi, pops of yellow, and textured grasses to bring height, movement, and dimension to the space.
Inside the larger-than-life fragrance bottle, we layered florals to enhance the multi-sensory experience for guests, ensuring the world of Daisy felt playful, bold, and unforgettable.
Flower stems in the final installation
Visitors engaged across three days
Marc Jacobs brought an endless summer to the heart of London: a playful brand world where fashion and fragrance collided.Tim Nash · Shop Drop Daily
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We design and build immersive floral installations end to end: concept, production, and overnight install.