Chelsea in Bloom · Flower Show Week
A full-façade
floral arch.
A large-scale floral transformation designed to stop foot traffic during London's busiest botanical week. Layered seasonal planting, architectural framing and a cascading colour palette turned a central London entrance into a destination photo moment.
The brief
Stopping traffic on
London's busiest week.
Chelsea in Bloom is London's largest free-to-attend floral art show, drawing more than 1.5 million visitors across the festival week. Our installation sat at a prime central London entrance: a full-façade floral arch designed to frame the brand, stop passers-by, and generate share-worthy moments.
Layered seasonal planting combined architectural framing with a cascading colour palette, balancing scale and intimacy. The structure was engineered for an overnight install window and designed to hold its form and freshness across the full festival run.
The result sat alongside the most established luxury and lifestyle brands on the Chelsea in Bloom trail: a signature photo moment during one of the city's most visible cultural events.
Visitors during the cultural event
Alongside London's luxury and lifestyle brands
A large-scale
floral moment?
We design and build destination-scale floral installations, engineered for overnight windows and extended cultural runs.