Farmacy

We designed, fabricated and installed a full-scale brand activation for Farmacy Beauty in the heart of Covent Garden, transforming the North Piazza into an immersive floral experience inspired by the brand’s farm-to-face philosophy.

At the centre of the activation was a custom-built flower cart, designed and made in our studio alongside bespoke signage, oversized floral details and layered botanical styling. Every element was considered to create a space that felt distinctly Farmacy, translating the brand’s connection to nature and farm-sourced ingredients into a physical environment.

Across the day, more than 10,000 Farmacy products were sampled, introducing thousands of visitors to the brand and its skincare range. Alongside product discovery, we created hundreds of individually wrapped, branded floral giveaways, extending the experience beyond the activation itself and giving visitors something to take away.

From initial concept and creative development through to fabrication, floral design, installation and on-site delivery, the project brought together multiple LHD disciplines to create a cohesive real-world brand experience in one of London’s busiest destinations.