Happy Place Festival

We designed, built and installed an immersive oat field for Happy Place Festival, creating a natural pathway through the activation and leading visitors towards the coffee stand.

More than 160,000 individual oat stems were used to create the field, densely layered to give the installation the depth and movement of a real crop. The scale called for much more than simply arranging the oat. A robust internal structure was designed to support the installation, with a CNC-cut base system forming the foundation and allowing the field to be built consistently across the space.

The structure was developed in layers, balancing the visual softness of the natural material with the technical requirements of a high-footfall festival environment. Pathways were incorporated directly into the design, allowing visitors to physically move through the field rather than simply viewing it from the outside.

From technical development and material testing through to production and installation, the project brought together natural materials, fabrication and spatial design to turn a simple idea into a fully immersive environment.