Marc Jacobs Daisy Wild

For Marc Jacobs Daisy Wild, we created a large-scale living wildflower meadow alongside a series of oversized sculptural daisies, transforming the space into an immersive botanical world in the heart of London.

The meadow was built using bespoke base structures and integrated irrigation systems, designed to support thousands of real stems and keep the planting thriving throughout the summer activation. Wildflowers, grasses and woodland planting were layered to create something that felt established and natural, despite being built entirely in situ.

Alongside the living planting, we fabricated giant flower heads inspired by the iconic daisy cap of the Marc Jacobs fragrance bottle. Each oversized flower was constructed from thousands of individual gerbera stems, creating the scale, density and colour needed to turn a recognisable piece of the product into a physical installation.

Reclaimed log VM plinths with living underplanting carried the woodland story across the wider fragrance range, bringing together fabrication, technical design and real planting throughout the activation.