Floral Brand Activation Examples in London: Behind the Build
Floral installations have become an increasingly versatile part of experiential marketing, moving beyond traditional arrangements to become immersive environments, sculptural features and interactive brand experiences.
From oversized floral sculptures in Covent Garden to botanical installations in Hyde Park, floral brand activations offer an opportunity to bring a brand’s identity into a physical space. The three brand activation examples below show how that works in practice, from first concept through to the finished build.
At Luby Hart Design, our approach combines creative direction, technical design and fabrication, taking projects from the initial concept through to production and installation.
More Than Just Flowers: What a Floral Brand Activation Involves
A successful floral brand activation involves much more than selecting the right flowers.
Location, structure, materials, scale, durability and the way visitors interact with an installation all influence the final design.
Working across London and throughout the UK, our studio creates floral installations using both real and artificial botanicals, often combining traditional floral techniques with carpentry, CNC fabrication, structural frameworks and custom-built elements.
The result is an installation that not only communicates a creative idea but is designed to work within the practical demands of a commercial environment.
Marc Jacobs Daisy Wild: An Immersive Floral Installation in Covent Garden
For the Marc Jacobs Daisy Wild activation in Covent Garden, we created a large-scale botanical installation featuring oversized daisy sculptures surrounded by an immersive meadow.
The installation included five sculptural daisies reaching up to 3.5 metres in height, alongside thousands of individual floral stems arranged to create a naturalistic meadow effect.
Behind the seemingly organic landscape was an extensive process of technical planning, fabrication and installation.
Each sculptural element required careful consideration of scale, structure and positioning, while the surrounding meadow was designed to provide depth, movement and visual impact.
The finished installation transformed a public-facing space into an environment that reflected the Daisy Wild campaign.
See the full Marc Jacobs Daisy Wild floral installation project.
Farmacy Beauty: A Floral Brand Activation in Covent Garden
For Farmacy Beauty’s Covent Garden activation, the brief called for a playful, flower-filled experience that would bring the brand directly to its audience.
Our studio designed and produced a custom flower cart, incorporating branded signage, oversized wicker baskets, vintage-inspired vessels and abundant floral displays.
Alongside the installation, approximately 300 branded floral giveaways were prepared for visitors.
With a limited footprint in the North Piazza and no dedicated back-of-house space, the design needed to balance visual impact with practical considerations, including visitor movement, accessibility and efficient installation.
The result was a compact but visually engaging pop-up activation, combining custom fabrication with botanical styling and an interactive gifting element.
See the full Farmacy flower cart brand activation project.
Colicci x Oatly: Botanical Brand Activation in Hyde Park
For the Colicci x Oatly collaboration at Courts Café in Hyde Park, we developed a botanical installation inspired by the Strawberry Matcha concept.
The design combined layered greenery with oversized wooden strawberries, sculptural flowers, moss-covered tennis balls and a custom scalloped canopy.
Working with a combination of fabricated elements and botanical materials allowed us to create an installation that felt playful while remaining suitable for a busy outdoor hospitality setting.
From the custom-built frontage to the finishing details, each element was designed to work together as part of the wider brand experience.
See the full Colicci x Oatly botanical installation project.
From Creative Concept to Installation: How a Brand Activation Is Built
Although every activation is different, the process behind each project follows a similar approach.
We begin by understanding the creative brief, location and practical requirements before developing visual concepts and exploring how the installation will be constructed.
Technical drawings, material specifications and fabrication methods are considered alongside the creative direction, ensuring the proposed design can be translated into a finished installation.
Depending on the project, this may involve CNC-cut structures, timber fabrication, custom frameworks, artificial botanical construction, fresh floral preparation or a combination of techniques.
Working across both the creative and technical stages allows us to consider the details that can often be overlooked during the initial design process, from structural support and transportation to installation timings and site restrictions.
Because a great concept is only as good as its execution.
Floral Brand Activations Across London and the UK
From temporary retail installations and product launches to immersive brand experiences and large-scale public activations, botanical design offers a wide range of possibilities. The brand activation ideas in this post all began the same way, with a brief and a site survey.
At Luby Hart Design, we work with creative agencies, brands and commercial clients to develop floral installations that bring together imaginative concepts and practical production.
Our Hampshire-based studio provides creative design, technical development, fabrication and installation services across London and throughout the UK, working as a floral installation and event florist partner on brand activations in London and nationwide.
Planning a floral brand activation?
Explore our floral installation services or get in touch to discuss an upcoming project.
